Shop Now Pay Later

Clear Pay

Understanding GSM in Towels: Your Guide to Buying the Best Bath Towel

6 Towels on a Blue Chair

A bath towel is an essential item for any home, and it’s important to choose the right one. A good bath towel should be absorbent, soft, and durable. In this guide, we will discuss the different types of bath towels available and provide tips on how to choose the best one for your needs.

When it comes to bath towels, there are a lot of things to consider. GSM is one of the most important factors to look at when choosing supreme towels. GSM stands for grams per square meter, and it is a measure of how absorbent a towel is. The higher the GSM, the more absorbent the towel will be. In this guide, we will discuss what GSM is and how to choose the best bath towel for your needs based on its GSM rating. We will also recommend some of our favorite bath towels for you to consider.

What Is Towel GSM?

There’s a lot that goes into making a towel, from the fabric to the weave to the size. But one of the most important factors is the GSM, or grams per square meter. This number indicates the density of the towel, and it’s a good way to compare different towels to see which one is right for you.

Generally speaking, the higher the GSM, the more absorbent and durable the towel will be. If you’re looking for a towel to use at the gym or for travel, a lower GSM is usually fine.

But if you’re looking for a luxurious spa-like experience, you’ll want to go for a higher GSM. Keep in mind that higher GSM towels are usually more expensive, so it’s important to find a balance that works for you and your budget. When in doubt, always opt for quality over quantity. A few high-quality towels will last longer and feel better than a bunch of cheap ones.

The Importance of High GSM in Towels

Violet Towel

Higher GSM toweling is generally higher quality. It is generally accepted that a bath towel with a weight of 400 GSM or higher is thought to be of good quality. The fabric used in these towels is weaved more tightly, which means it is more soft and absorbent than a lesser GSM fabric (for instance, the one found in the standard bathroom towel).

A general guideline for GSM ranges of cotton towels is:

  • 300-400 GSM

Light, thinner and coarser

  • 400 to 600 grams 400 to 600 GSM:

Medium-weight to high weight Soft and absorbent ideal for bath or beach towels

  • 700 to 900 grams 700 to 900 GSM

The most luxurious, heavy-weight soft, and absorbent premium quality, high-priced luxury towel

If you’re looking for a towel made of cotton look at the 400-600 GSM range. These towels are luxurious and not too heavy, making them perfect for bathing and the beach. Soft and absorbent, they are, while remaining easy to clean. You can upgrade to higher GSM towels that are more dense plush and absorptive.

The Benefits of Higher GSM Towels

Towels that have more GSM are soft and absorbent. They are also more expensive. They cost more. The low GSM bath towel is thin, coarse, and less absorbent. Using such a towel can be uncomfortable and it is not efficient for drying off.

We at Linen by Ark Facility, usually recommend buying cotton bath towels of 400 GSM or more. A towel that falls in the 400-600 GSM range is substantial, not too heavy, but of high-end quality. These towels provide constant, reliable performance as well as an incredible feel. They have a soft, absorbing feel, without being heavy. They dry quickly and are easily washed and dried with the course of a normal load. Many find that 600 GSM is the perfect weight for their towels for comfort and ease of care.

A towel with 700 GSM or greater is considered to be a heavyweight. These towels are luxurious extravagant, soft, and luxurious feel and are a great investment. They are heavy, absorbent, and luxurious in texture and thickness. They are also extremely soft and supple. GSM towels are superior in absorbing dyes during the manufacturing process. They are typically offered in a greater or more exciting selection of colors, in addition to traditional ivory and white. Due to the weight of towels, those that have high GSM require more time to dry and hang dry and typically need to be cleaned in a smaller amount on their own. These are the top bath towels and require some extra care.

How to take care and maintain your luxurious bath towel

It is very simple! Just follow these steps and you will see how easy it is. 

  1. The first thing you need to do is to find a spot where you can place your towel so that it can properly dry after each use. 
  2. Once you have found the perfect spot, make sure to hang your towel using the provided hook or hanger. If you do not have one, simply fold the top half of the towel over the shower rod or door.
  3. After each use, gently squeeze out any excess water from your towel before hanging it up. Do not wring or twist the towel, as this can damage the fiber filling and cause them to break.
  4. When laundry day comes around, be sure to wash your towel in warm water with mild detergent. Avoid using fabric softeners, as they can cause the towel to become less absorbent. Also, avoid bleaching your towel, as this can damage the fibers and cause them to break down prematurely. 

By following these easy procedures, you may help your bath towel endure for years and keep looking and feeling new.


There is no question that a bath towel is an essential item for any home. But with all the different options out there, it can be tough to know which one to choose. When making your selection, it’s important to keep three things in mind: absorbency, softness, and durability. A good bath towel should be able to absorb a lot of water, be soft to the touch, and stand up to repeated washings. If you can find a towel that meets all of these criteria, you’ll have found the perfect one for your needs.

Looking for a bath towel that checks all the boxes? Linen by Ark Facility has got you covered. We carry a wide selection of bath towels that are sure to meet your needs. Our towels are made with high-quality materials and are designed to last. Plus, we offer a variety of colors and styles to choose from, so you’re sure to find the perfect one for your home. Stop searching through store after store for the perfect towel – come see us at Linen by Ark Facility instead. We have everything you need, and our prices are unbeatable. You won’t find a better deal anywhere else.

Come visit us today and take advantage of our amazing deals!

Leave a Reply

Your email address will not be published. Required fields are marked *